Art Direction: Franklin Gomez

ReCreate was the Stanley Brothers' move into recreational cannabis — the team behind Charlotte's Web, already established in medicinal CBD. I led a mood-based design direction for the new line. The brand launched a few months after COVID hit the U.S., which killed its early momentum. We repositioned it around baseball to find its footing.

RECREATE

ReCreate tincture bottle with High Times 1st Place Winner award graphic
ReCreate box packaging with chocolates and an open book
ReCreate boxed tincture packaging on an orange background
ReCreate tincture bottles on a pink background
ReCreate tincture bottle and box packaging
ReCreate tincture bottle on white fabric
ReCreate beverage can held in a hand
ReCreate cucumber mint cans on a wooden surface
ReCreate mango and cucumber mint beverage cans
ReCreate gummies packaging pouches with gummies on trays
ReCreate pouch packaging held in hands
ReCreate pouch packaging on a wooden table with chocolates
ReCreate chocolate and cookie pouch packaging with treats on a red and white background
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Led the identity for an attorney who wanted to stand out, not blend in.
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Designed the cocktail illustration series and campaign sales materials.