Dos Santos Law — Brand & Campaign — Franklin Gomez

Creative Direction: Franklin Gomez

Dos Santos wanted to stand out in a crowded field of attorneys. Instead of blending in, I built her an identity that stood apart — bold, futuristic, built around female empowerment and justice, targeted directly at Miami's Hispanic community. I led it solo: brand identity, commercials, social, advertising, music, posters, billboards, merchandise, events, even her office. The identity is now recognizable across Miami.

DOS SANTOS LAW JINGLE

The work covered everything in between, from concept development to final execution, so every detail held together. The identity helped the firm stand apart from its competitors and win real visibility in the market.

Dos Santos Law campaign portrait, woman in white blazer

Dos Santos Law campaign portrait, woman in black outfit with hand in pocket

Dos Santos Law campaign portrait, smiling man in dark suit and tie

Dos Santos Law campaign portrait, woman with long hair in dark top

Dos Santos Law campaign portrait, man in suit with hands clasped

Designed packaging, merch, and the Olympic campaign posters.

Led the brand identity for a recreational line launched into impossible timing.