I was tasked with revamping the packaging for their entire range — Flip, Fruit on the Bottom, you name it — and I also got to design their Olympic sponsorship posters. Chobani had grown fast since launching in 2007, but their brand was all over the place, causing internal competition and a weak shelf game.CHOBANI
Packaging
Advertising
Art Direction
Social
Print
Animation
Chobani was following a mantra of "Simple, Consistent, Resonant, and Integrated," and the aim was to make the brand more approachable. I worked alongside Benjamin Bailey, Creative Director, on this project. We created packaging that felt honest, vivid, and alive, including Chobani Flip, Fruit on the Bottom, and the drink line.
