RedBird needed an identity that felt like technology — sharp, current — but still read as luxury for their high-end clientele of entrepreneurs and family offices. The harder problem: they hire constantly and keep expanding into new verticals, so the system had to grow without ever needing to be reinvented.
I built the full identity in 2022 — logo, color, typography, stationery, social, digital applications, even a foundation sub-brand — then kept developing it as the firm scaled. Years later, I'm still extending the system for their newest ventures. It's the longest-running project on this site that's mine, start to finish.
REDBIRD CAPITAL PARTNERS
RedBird Capital Partners
I designed the mark to hold two ideas at once: grounded enough for a firm managing billions, agile enough for one that was still actively expanding into new categories. The wordmark is unshakeable — bold, structural, no ornamentation. The bird carries the movement — a single continuous line that reads as motion without ever feeling loose. Every proportion in the system traces back to that tension: precision that doesn't calcify into stiffness.
RedBird Development Group
When RedBird built out its Development Group, the in-house team of advisors and operators who work hands-on with its portfolio companies, I extended the system rather than starting over — same typographic logic, same restraint, recolored and rebalanced for a team that builds businesses rather than funds them. The goal was that anyone moving between RedBird's business lines would recognize the family resemblance immediately, without the sub-brand ever feeling like an afterthought.
RedBird Capital Foundation
The Foundation needed to read as RedBird without reading as commercial — this is the philanthropic arm, and the tone had to shift accordingly. I kept the core mark intact but softened the palette and introduced a warmer accent color, signaling continuity with the parent brand while giving the Foundation room to feel like what it is: a different kind of commitment.
AC MILAN
In 2022, RedBird acquired AC Milan — one of the most storied clubs in football history — and the identity system had to prove it could stretch into an entirely new register: sports, global fandom, a different cultural language altogether. I worked within the existing brand logic to make sure RedBird's presence around the club felt like ownership with intention, not a financial firm's logo bolted onto a jersey.
RedBird X
RedBird X is RedBird Capital Partners' proprietary artificial intelligence business — created to build and commercialize AI companies, products, and applications across sports, media and entertainment, and financial services. Powered by an in-house team of AI engineers, the platform brings together enterprise deployment, product development, strategic investment, and a modular technology stack designed to scale across the firm's portfolio.
I developed the RedBird X identity as an extension of the broader RedBird system. The mark preserves the structure and authority of the parent brand while introducing a sharper, more dynamic expression — positioning X as the point where capital, technology, and company-building converge.
