THE PROCESS
BUILDING THE DNA OF YOUR BRAND:FROM SOUL TO STRATEGY.
I dig into what makes your brand tick—company culture, target audience, and the competition. Then I produce a strategy and vision that elevates your brand. I blend eye-catching visuals and strong messaging to highlight your core values. Finally, I create a unique name and visual identity, complete with an iconic logo and vibrant colors. The goal? An authentic brand that's ready to grow.
1. Research
We uncover the truth—culture, audience, and opportunity.2. Architecture
We build the foundation—the structure that holds the brand together.To be modern, you must see things in a new way. Not just the tequila in your glass, but the life you live. The way you look at the world. Mexico shows us how. Tradition as fire, clarity as light, progress as purpose...
Lalo is that portal. Made in Mexico. Owned by Mexicans. Respecting the old, embracing the new. And a brand comes alive. Open your eyes. Taste it. Share it. Now. See New.
See LALO.
3. Brandworld
Analyze key data to refine your brand's vision and collaborate on a strategic plan that shapes its future and reinforces its values.4: Concepts
In this collaborative phase, we brainstorm, sketch, and prototype a variety of creative concepts that sync with the Brand World and campaign goals. We refine these ideas through testing until we land on the most compelling ones.
5. Campaign
We shape the big idea—the story that connects brand and culture.4. Design
We design every touchpoint—social, POS, digital, print.6. Output
I start developing campaign concepts based on the selected concepts from the concepts. With a list of output such as OOH, digital, print, UX, and many more.
7. Social
I craft engaging content that embodies your brand's voice and aesthetic, designed to captivate and grow your audience across all social platforms.
8. POS
At the point of sale or Experiential the designs capture attention and convert interest into action, ensuring every transaction is an extension of the brand experience.
9. Outcome
Our strategies culminate in tangible results, delivering a brand impact that not only meets but exceeds expectations.
