DESIGN DIRECTOR

DISTILLING BRANDS INTO VISUAL EXPERIENCES THROUGH CREATIVE DIRECTION AND DESIGN.

With over a decade of experience, I've excelled in visual translation for diverse clients, from Netflix to Martini to Chobani yogurt.

SERVICES

Brand Identity
Campaign Identity
Visual Exploration
Art Direction
Packaging
Photography
Design Storytelling
C-Suite Narrative
Pitch Presentation
Guidelines/Playbook
Web Design
Design Systems

SKILLS

Mastering the right tools for the job, tapping into everything from Adobe Creative Suite to Figma, Keynote & Google Slides. It's all part of how I bring my design ideas to life and make sure they leave a mark.

Design is the
blueprint, Soul
is the essence.

BRAND PROMISE

  • I start with a detailed blueprint focusing on basics like color and layout. Then, in the "brand-world" phase, the soul of the brand comes alive. Whether it's big clients or team collaboration, the aim is a design that's both planned and soulful, hitting the mark with clients and consumers.

  • For two years, I had the incredible opportunity to work hand-in-hand with Jagermeister at Franklin Design. This wasn't just another project; it was a chance to build a lasting brand identity that would resonate globally. As a campaign designer, I focused on crafting an identity that would not only pop off the shelves but also encapsulate the brand's essence.

    Art Direction • Packaging • Advertising • Brand Identity • Print • Digital

Solutions with a unique impression.

  • I create memorable brand visuals through an understanding of the client's mission. It's not just pretty or functional; it's about a visual style that matches the brand and grabs people. Every design choice is on purpose, aiming to catch and keep attention. The goal is packaging that feels like part of the brand.

  • While working on Chobani, I wore many hats—art direction, packaging, advertising, you name it. I jazzed up the packaging to make it pop on shelves and crafted ads that really spoke to people. Whether it was print or digital, the goal was always the same: make Chobani stand out and connect with folks.

    Art Direction • Packaging • Advertising • Print • Digital

Imaginative, Vivid,
and Fast.

  • Working on Martini's ad campaign was a thrilling experience that allowed me to flex my creative muscles in new ways. Tasked with developing ads that would capture the brand's iconic elegance, I dove deep into Martini's history and essence. My approach was all about blending the classic with the contemporary. I aimed to create ads that not only looked stunning but also told a captivating story, one that would resonate with both longtime fans and new consumers. Being a team player, I collaborated closely with my colleagues to ensure every aspect of the campaign was cohesive and impactful.

    Art Direction • Packaging • Advertising • Print • Digital

  • I'm quick and creative, but my real edge is being a great team player who always does more than expected. I pay attention to every detail, from art to packaging. This mix of speed, creativity, and teamwork begets visual designs that resonate with both clients and their target audiences.